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<br>By [Allison](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas high-end jets are drawing purchasers with their smooth shapes, plush cabins - and significantly, their use of alternative fuels.<br>
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<br>Fuel producers and jetmakers are eager to showcase novel kinds of aviation fuel considered less hazardous to the climate, from utilized cooking oil to the definitely less attractive meat waste.<br>
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<br>Business jet operators, like airline companies, have acquiesced environmental pressure on aviation and devoted to cutting in half carbon emissions by 2050 [compared](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) to 2005.<br>
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<br>Their hope is that embracing eco-friendly fuel to suppress emissions might make business jets more appealing to environmentally conscious purchasers - particularly [corporations](https://forest500.org/rankings/companies/mission-newenergy-limited) [dealing](https://www.google.com/search?kgmid=/m/0cqd_rb) with concerns over sustainability from investors or green campaign groups.<br>
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<br>The [availability](https://www.crunchbase.com/organization/mission-newenergy) of less polluting personal jets could also spare the rich and well-known the negative promotion experienced by [Britain's Prince](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Harry and his partner Meghan over a recent personal jet journey to southern France.<br>
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br>
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<br>The [current](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) waste-based fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) producer World Energy, which [produces fuel](https://www.google.com/search?kgmid=/m/0cqd_rb) from meat waste utilized by Gulfstream.<br>
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<br>"All of our item is inedible."<br>
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<br>Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of total annual carbon emissions internationally, however can produce, on average, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.<br>
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<br>Prince Harry has actually defended his occasional use of personal jets to ensure his [household's](https://www.businessnews.com.au/Company/Mission-NewEnergy) security, and has actually said that on the [unusual events](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers state events such as the furore over his schedule have included fresh obstacles for an industry currently striving to validate its to cutting corporate costs.<br>
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<br>"Incidents of flight shaming including using private jets are unfortunate when you think about that our market has delivered fuel performance improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br>
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<br>[Bombardier](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) thinks [increased sustainable](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) fuel use will assist the market make inroads with corporations and rich purchasers. According to market data, [billionaires](https://forest500.org/rankings/companies/mission-newenergy-limited) just have a 19% organization jet [ownership](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) rate.<br>
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<br>But even an image makeover - with [jets sporting](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) stickers like "this aircraft flies on eco-friendly fuels" and organisers adding [alternative fuel](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) pumps for going to airplanes - is unlikely to please all critics at the Oct 22-24 luxury jet event.<br>
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<br>[Environmentalists](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) and some analysts stay hesitant that biojetfuels, generally combined 50-50 with kerosene, will make a significant effect on public perceptions about luxury travel.<br>
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<br>"No amount of [Jatropha](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make organization jets look eco-friendly," said [aviation expert](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) Richard Aboulafia.<br>
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<br>Demand from business jet operators for renewable fuels now far exceeds supply and their interest could drive future production, Sherbacow stated.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) at its California plant, might expand production approximately 150 million gallons by 2022.<br>
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<br>Corporate charter business and consultants are likewise seeing more interest from clients who wish to buy carbon credits to offset emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage research study his business recently finished for a Fortune 500 company.<br>
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<br>"At the end of the day, I believe that price, cost per hour, variety, speed and performance, that's still the (sales) driver. But I believe people are becoming more aware of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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