diff --git a/packages/server/src/index.js b/packages/server/src/index.js
index 7bc7370..1fe0718 100644
--- a/packages/server/src/index.js
+++ b/packages/server/src/index.js
@@ -24,6 +24,8 @@ import passport from 'passport'
 import mongoose from 'mongoose'
 import UserModel from './models/user'
 
+import { getMuseumDocument } from './museumStats'
+
 import redisClient, {
   asyncHEXISTS,
   asyncHGET,
@@ -151,8 +153,21 @@ io.on('connection', async (socket) => {
     await asyncHDEL('socket', String(socket.request.user._id))
   })
 
-  socket.on('register-visit', () => {
-    console.log(`new visit from: ${socket.request.user.name}`)
+  socket.on('register-visit', async () => {
+    logger.debug(`Registering new new visit from: ${socket.request.user.name}`)
+    const museumStats = await getMuseumDocument()
+    museumStats.visitCount = museumStats.visitCount + 1
+
+    const socketCount = io.of('/').sockets.size
+
+    if (museumStats.maxSimultaneousVisitsCount < socketCount) {
+      museumStats.maxSimultaneousVisitsCount = socketCount
+    }
+    museumStats.save()
+
+    const user = await UserModel.findById(socket.request.user._id)
+    user.visitCount = user.visitCount + 1
+    user.save()
   })
 
   const user = await UserModel.findById(socket.request.user._id)
diff --git a/packages/server/src/models/museum.js b/packages/server/src/models/museum.js
new file mode 100644
index 0000000..f53c343
--- /dev/null
+++ b/packages/server/src/models/museum.js
@@ -0,0 +1,30 @@
+import { model, Schema } from 'mongoose'
+
+const museumModel = new Schema(
+  {
+    visitCount: {
+      type: Number,
+      default: 0,
+      required: true,
+    },
+    maxSimultaneousVisitsCount: {
+      type: Number,
+      default: 0,
+      required: true,
+    },
+    interactionCount: {
+      type: Number,
+      default: 0,
+      required: true,
+    },
+  },
+  { timestamps: true },
+)
+
+/* TODO
+ * store museum time
+ * store artwork with more visits
+ */
+
+const UserModel = model('Museum', museumModel)
+export default UserModel
diff --git a/packages/server/src/models/user.js b/packages/server/src/models/user.js
index 9bcf1e7..5a0ab06 100644
--- a/packages/server/src/models/user.js
+++ b/packages/server/src/models/user.js
@@ -18,6 +18,10 @@ const userSchema = new Schema(
       type: String,
       required: true,
     },
+    visitCount: {
+      type: Number,
+      default: 0,
+    },
     photo: String,
     lastLocation: Object,
   },
diff --git a/packages/server/src/museumStats.js b/packages/server/src/museumStats.js
new file mode 100644
index 0000000..37f4a37
--- /dev/null
+++ b/packages/server/src/museumStats.js
@@ -0,0 +1,13 @@
+import MuseumModel from './models/museum'
+import logger from './logger'
+
+export async function getMuseumDocument() {
+  const museum = await MuseumModel.findOne()
+  if (museum) {
+    return museum
+  }
+
+  logger.info('Creating museum stats document (db)')
+  const document = await new MuseumModel().save()
+  return document
+}