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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market show in Las Vegas luxury jets are luring buyers with their sleek shapes, luxurious cabins - and significantly, their use of alternative fuels.<br>
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<br>[Fuel manufacturers](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) and jetmakers are keen to showcase novel forms of aviation fuel deemed less harmful to the environment, from used cooking oil to the clearly less attractive meat waste.<br>
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<br>Business jet operators, like airline companies, have acquiesced ecological pressure on air travel and dedicated to [halving carbon](https://www.pinterest.com.au/missionnewenergy/) [emissions](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) by 2050 compared to 2005.<br>
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<br>Their hope is that embracing eco-friendly fuel to curb emissions could make service jets more attractive to ecologically mindful purchasers - particularly corporations dealing with questions over sustainability from shareholders or green project groups.<br>
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<br>The schedule of less polluting private jets could likewise spare the abundant and popular the unfavorable promotion experienced by Britain's Prince Harry and his wife Meghan over a recent personal jet journey to [southern](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) France.<br>
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<br>Five [Gulfstream jets](https://pitchbook.com/profiles/company/51278-86) on screen in Las Vegas are using California-produced fuel from [inedible](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) beef tallow.<br>
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<br>The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary commercial officer of Boston-based [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br>
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<br>"All of our item is inedible."<br>
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<br>Some of the other 79 airplane on display are expected to be powered by 150,000 gallons of other sustainable fuel blends expected to be pumped at the show.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of total yearly carbon globally, however can release, usually, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal [charter firm](https://www.businessnews.com.au/Company/Mission-NewEnergy) Victor.<br>
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<br>[Prince Harry](https://www.pinterest.com.au/missionnewenergy/) has actually [defended](https://www.google.com/search?kgmid=/m/0cqd_rb) his occasional use of private jets to [guarantee](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) his household's security, and has said that on the rare occasions he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers state occurrences such as the furore over his travel plan have added fresh challenges for a market currently making every effort to validate its contribution to cutting business expenses.<br>
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<br>"Incidents of flight shaming involving using private jets are regrettable when you consider that our market has provided fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation [President David](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) Coleal.<br>
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<br>Bombardier thinks increased sustainable fuel use will help the market make inroads with corporations and wealthy purchasers. According to market information, billionaires only have a 19% service jet ownership rate.<br>
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<br>But even an image remodeling - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to aircrafts - is unlikely to please all [critics](https://www.zoominfo.com/c/mission-newenergy/346542889) at the Oct 22-24 luxury jet occasion.<br>
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<br>Environmentalists and some [analysts stay](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) doubtful that biojetfuels, normally mixed 50-50 with kerosene, will make a considerable effect on public perceptions about high-end travel.<br>
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<br>"No amount of [Jatropha](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) or Brazil-nut fuel can make service jets look eco-friendly," said air travel expert Richard Aboulafia.<br>
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<br>Demand from [business jet](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) operators for [renewable fuels](https://www.businessnews.com.au/Company/Mission-NewEnergy) now far surpasses supply and their interest could drive future production, Sherbacow said.<br>
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) at its California plant, could broaden production approximately 150 million gallons by 2022.<br>
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<br>Corporate charter business and [experts](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) are also seeing more interest from clients who desire to purchase carbon credits to balance out emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet usage study his business recently finished for a Fortune 500 company.<br>
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<br>"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) motorist. But I believe individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the planet." ([Reporting](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) By Allison Lampert, [Editing](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) by Tim Hepher and Alexandra Hudson)<br>
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